Lilin’s Brood, Sexualization Ad Promo
Lilin’s Brood utilizes a sexual approach for its promotional campaign. But why?
“Lilin’s Brood” is being marketed with the use of sexualized imagery associations and concepts. Firstly, the film releases via video on demand on Friday, February 12th 2016, Valentine’s weekend. Secondly, The poster itself is a creative promotional ploy. It features a not so subtle depiction of a luscious vagina. Religious overtones are also prevalent with the inclusion of a snake and apple, obviously. A second, and very tame movie poster advertisement was also released (see left).
Kudos for the creative art department for the poster design(s). Yet, the question remains: is the advertisement a ploy to give attention the film truly deserves?
The Lilin are classified are night spirits in Jewish mythology. In Mesopotamian demonology however The Lilin are hostile night spirits that attack men. Seems to make sense to advertise the film as sexual thriller, if there’s such a thing. However, this could all be a cheap attention grabbing marketing campaign for a weak and dying medium, the found footage concept. Over the years (and thanks to Blumhouse low budget approach in film production) the found footage medium has lost its appeal among horror fans. The approach is a tired and cheap method in delivering frights for audiences.
A “New Media” news coverage team (W.H.I.S.T.L.E.) is stranded near a beleaguered brothel in the middle of nowhere; recovered footage will reveal what happens when they encounter a group of women with a terrifying secret.
Let’s see if “Lilin’s Brood” offers something different other than a sexy movie poster. Also be sure to check ou the movie trailer posted below.