Scare Campaign, A reinvention of Slasher Films.

Scare Campaign Film Details:

Director: Cameron Cairnes, Colin Cairnes Cameron Cairnes, Colin Cairnes Scare Campaign

Writer: Cameron Cairnes, Colin Cairnes

Release Date: 

Release Format: Video on Demand

MPAA Rating:  

Genre:  Horror

Running time: 1h 16min


Popular prank TV show, Scare Campaign, has been entertaining audiences for the last 5 years with its mix of old school scares and hidden camera fun. But as we enter a new age of online TV the producers find themselves up against a new hard-edged web series which makes their show look decidedly quaint. It’s time to up the ante, but will the team go too far this time, and are they about to prank the wrong guy?


Scare Campaign is an interesting piece of horror cinema. The theme film offered may have some familiarity. C0-writers, co-directors Cameron Cairnes and Colin Cairnes conceive a frightening deliverable. Astute viewers will notice that Scare Campaign mirrors Fred Walton’s 1986 horror film. This comparison does not implore imitation between mediums. The Cairnes adopted an untapped yet familiar concept and infused a modern approach. Cameron Cairnes, Colin Cairnes Scare Campaign

In tonality, what best describes the composition of Scare Campaign? While most filmmakers opt to propose slashers concepts few have infused the classic “whodunnit” element. The Cairnes not only present a derivative of a slasher film idea, they reinvented it.

Modern society lusts for violence and conflict as entertainment. Internet and television are the delivery points for these mediums. This is an era of brainless programming and instant gratification. The Cairnes fused this social situation within the narrative for Scare Campaign. In turn, the film provides a platform for the extreme lengths production will go to cater to the masses.


Scare Campaign does great with practical effects. The film provides some amazing scenes of violence that will intrigue many Horror enthusiasts. That all depends if blood and murder is a preferred source of entertainment. The practical effects team merit high acclaim on the great work in Scare Campaign. Cameron Cairnes, Colin Cairnes Scare Campaign

Scare Campaign presents excellent antagonists. The masked villains were an elaborate construct of costume and visual design. These set of homicidal individuals can become the next icons in Horror cinema.

The narrative is commendable for many reasons. Audiences will find a story that doesn’t conceal its social commentary. Placed center stage is a situation that is common in so-called reality-based productions. Common among studio executives and producers is providing the next dramatic extreme. Achieving high ratings come at a price. In Scare Campaign the price is a gruesome death.

Cameron Cairnes and Colin Cairnes excelled in narrative and the visual expression thereof. Impressions of an actual reality show segment find success in respective scenes. In other instances, well-choreographed tension besieges the audience.  Absent in the film are jumpscares. Cameron Cairnes, Colin Cairnes Scare Campaign


The cat and mouse game between the homicidal maniacs and production crew becomes tiring. There is only so much excitement one can enjoy giving the limited environment.

Most of the scenes for Scare Campaign occurs on a sprawling abandoned facility. A change of environment would have given the viewer a newfound relationship with terror.

In conclusion: 

Scare Campaign excels with narrative and practical effects. The antagonists are memorable for their intricate costume design.  Social commentary is evident and sheds light on the thought process behind reality-based mediums.

Rating Score:  0-10 Avoid | 11-20 Mediocre | 21-30 Good | 31-40  Average | 41-50 Satisfactory | 51-60 Stunning | 61-70 Terrific | 71-80 Must See | 81-90 Amazing | 91-100 Impressive
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