STX Entertainment, TwitchTV Launch “Hardcore Henry” Event
STX Entertainment will launch a promotional multimedia event for the upcoming film; “Hardcore Henry”. The two hour event will be broadcast on Wednesday, the 10th of February 2016 via TwitchTV. The business partnership is a first between STX Entertainment and TwitchTV.
The film, previously titled “Hardcore” features an unorthodox technique for storytelling. The creative direction used in “Hardcore Henry” remains unseen in Action, Thriller cinema. A form of cinematography that will perhaps redefine the stale found footage genre. Director Ilya Naishuller is an avid video game enthusiast. Naishuller utilizes a first person camera perspective, a technique seen in video game mediums.
“Hardcore Henry” features Action driven content that targets a predominantly male demographic. An emphasis within the gaming community as a whole is also focused. Thus, it seemed logical to conduct a multimedia event on the world’s leading social video platform for gamers.
TwitchTV will host an exclusive special two-hour live event for the film “Hardcore Henry”. The announcement of the historical marketing endeavor was issued by:
- Oren Aviv, President and Chief Content Officer for STX Entertainment’s Motion Picture Group
- Jack Pan, President of Theatrical Marketing for STX Entertainment’s Motion Picture Group
“Hardcore Henry” TwitchTV Trailer Event Details
Date: Wednesday, the 10th of February 2016.
Time: between 6-8 PM (PST) 9-11 (EST)
Hosting the two hour event will be: Summit1g, Ms Vixen, Force, and Rachel “Seltzer” Quirico.
Event will feature: trailer launch, live chat with Ilya Naishuller, the writer/ director of “Hardcore Henry” and more
Jack Pan expressed the following regarding the STX Entertainment TwitchTV partnership and the upcoming “Hardcore Henry” promotional multimedia event.
“We could not be more excited to introduce audiences to the trailer for this groundbreaking visceral film with our partner Twitch…We believe gamers will especially love the pace, energy, intensity, story and unique first person perspective of Hardcore Henry. With a community of more than 100 million monthly users who love high octane entertainment, Twitch is the perfect programming partner to launch this compelling new trailer for the movie.”
Oren Aviv added:
“One of the defining characteristics of this film is the unique first-person way that the storytelling is experienced..The style so defies description, that I urge everyone to see it for themselves. Hardcore Henry is a breakthrough discovery and we are proud that both the Toronto International Film Festival and the upcoming South By Southwest Film Festival selected it for inclusion in their lineups. We’re equally proud of this marketing partnership with Twitch and feel that this kind of strategic association and immersive program is the key to introducing this incredible film to broader audiences. Gamers and film lovers will immediately recognize Ilya as a fresh, authentic and original new filmmaking voice.”
“Hardcore Henry” will release Theatrically Nationwide on April 8, 2016.
Below is the official Toronto International Film Festival Trailer to “Hardcore Henry”.
About STX Entertainment
STX Entertainment is a fully-integrated global media company specializing in the production, marketing, and distribution of talent-driven films, television programming and digital content. It is the first major entertainment media company to be launched at this scale in Hollywood in more than twenty years.
STX Entertainment’s motion picture division recently released their first three feature films, the critically-acclaimed box office success The Gift, the mystery thriller Secret in Their Eyes, and the horror film The Boy. Upcoming titles from the studio include the epic action-drama Free State of Jones; Hardcore Henry, an adrenaline-fueled action film; Desierto, a gripping and suspense-filled thriller; the interplanetary adventure The Space Between Us; the coming-of-age comedy Besties, and a hilarious untitled comedy set in the world of competitive moms.
For more information about STX Entertainment, please visit our website at www.stxentertainment.com
Twitch is the world’s leading social video platform and community for gamers. Each month, more than 100 million community members gather to watch and talk about video games with more than 1.7 million broadcasters. Twitch’s video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content, and the entire esports scene. Twitch also features Twitch Creative, a category devoted to artists and the creative process. For more information about Twitch, visit the official website and blog.
Source: Official Press Release