Paramount Studios offer new model of Distribution
Paramount Studios announced its video on demand platform earlier this year. The untested approach would make certain films available for purchase days after the film drops to less than three hundred North American theaters. Allowing films to become available digitally weeks after theatrical debuts is in stark contrast to the traditional model. Currently, films are offered approximately three months after theatrical release.
Paramount Studios came under fire for the controversial business maneuver. AMC Theatres, Cineplex Entertainment and Alamo Drafthouse Cinema were offered shares of profits by Paramount. Profits? More as compensation to make up for lost revenue at the box office. On the other hand, Regal Cinemas and Cinemark didn’t bow to the hand outs and refused to partake in the endeavor and actually boycotted the deal. By refusing to show films such as “Scouts Guide to the Zombie Apocalypse” and “Paranormal Activity: The Ghost Dimension”, Paramount’s suffered at the box office.
Horror Fails move from theaters to VOD
The first film Paramount Studios considered for the new business platform was “Paranormal Activity: The Ghost Dimension”. Released on the 23rd of October 2015 the final installment to the “Paranormal Activity” franchise made eighteen (18) million dollars domestically and earned over seventy seven million dollars. “Scouts Guide to the Zombie Apocalypse” hit theaters on the 30th of October 2015 and earned a paltry four million dollars domestically.
Although both film bombed at the box office, Paramount Studios will continue with its intended business venture by releasing the films digitally. “Scouts Guide to the Zombie Apocalypse” will be released the 8th of December 2015 while “Paranormal Activity: The Ghost Dimension” will release the 15th of December 2015 via Google Play, iTunes and other avenues.
Let’s see how well the film will be on the digital market as opposed to the box office medium.