Reviewing Integral Ad Science (NASDAQ:IAS) & HUYA (NYSE:HUYA)

HUYA (NYSE:HUYAGet Rating) and Integral Ad Science (NASDAQ:IASGet Rating) are both small-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, earnings, risk, institutional ownership, valuation and profitability.

Earnings and Valuation

This table compares HUYA and Integral Ad Science’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
HUYA $1.78 billion 0.53 $91.57 million $0.37 10.68
Integral Ad Science $323.51 million 5.94 -$52.44 million N/A N/A

HUYA has higher revenue and earnings than Integral Ad Science.

Analyst Ratings

This is a breakdown of current recommendations for HUYA and Integral Ad Science, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HUYA 4 1 5 0 2.10
Integral Ad Science 0 1 7 1 3.00

HUYA presently has a consensus target price of $11.23, indicating a potential upside of 184.39%. Integral Ad Science has a consensus target price of $25.78, indicating a potential upside of 107.89%. Given HUYA’s higher possible upside, equities analysts clearly believe HUYA is more favorable than Integral Ad Science.

Institutional and Insider Ownership

27.2% of HUYA shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Profitability

This table compares HUYA and Integral Ad Science’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
HUYA 5.09% 5.54% 4.39%
Integral Ad Science N/A N/A N/A

Summary

HUYA beats Integral Ad Science on 7 of the 11 factors compared between the two stocks.

About HUYA (Get Rating)

HUYA Inc., through its subsidiaries, operates game live streaming platforms in the People's Republic of China. Its platforms enable broadcasters and viewers to interact during live streaming. The company's live streaming content also covers other entertainment content, such as talent shows, anime, outdoor activities, live chats, online theatre, and other genres. In addition, it operates Nimo TV, a game live streaming platform primarily in Southeast Asia, the Middle East, and Latin America. Further, the company provides online advertising, software development, internet value added, and cultural and creative services. As of December 31, 2020, its live streaming content covered approximately 4,000 games. The company was founded in 2014 and is headquartered in Guangzhou, the People's Republic of China. HUYA Inc. is a subsidiary of Tencent Holdings Limited.

About Integral Ad Science (Get Rating)

Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, Germany, Italy, Spain, Sweden, Singapore, Australia, France, Japan, Canada, India, and Brazil. The company provides IAS Signal, a cloud-based technology platform that offers actionable insights; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its digital media quality solutions offer ad fraud detection and prevention, viewability, brand safety and suitability, contextual targeting, inventory yield management, and reporting. The company offers Quality Impressions, a metric designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and presented in a brand-safe and suitable environment in the correct geography; Context Control solution that delivers contextual targeting and brand suitability capabilities; pre-bid programmatic and post-bid verification solutions for advertisers; and optimization and verification solutions for publishers. It serves advertisers and agencies, publishers, advertising/audience networks, and supply side platforms. The company was founded in 2009 and is headquartered in New York, New York.

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